Influencer Marketing & Digital Content Creation

Influencer marketing has moved from a grey zone to an actively regulated space in Türkiye. The Ministry of Trade's advertising guidelines require visible disclosure on sponsored posts, sectoral rules apply to product categories (cosmetics, supplements, finance), and tax authorities have begun examining the underlying contracts and payment flows.

We advise brands, advertising agencies and influencers themselves on the contractual layer of campaign work — disclosure compliance, content rights, payment and tax structuring, exclusivity and morality clauses, and the enforcement matters that follow when a campaign is challenged.